Pepper Raises $16M in Series A Funding


Pepper, a NYC-based eCommerce platform for food distributors, raised $16m in Series A funding.

The round, which brought the total capital raised to date to $20M, was led by Index Ventures with participation from Greylock, Imaginary Ventures, BoxGroup, Moving Capital, and Brett Schulman.

The company intends to use the funds to accelerate product development in key areas such as digital payments and a product recommendation engine to grow sales.

Co-founded by Bowie Cheung, CEO, Chetan Narain and Ivana Tesanovic, Pepper is an eCommerce platform for food distributors. Its clients across the US, Canada, and Mexico use it to power their eCommerce experience for thousands of restaurants, grocery stores, and convenience stores. Because the platform is tailor-made for food distributors, it has the ability to support catalogs with over 100,000 items for distributors in every category from dairy, to fish, to produce, and packaging. It enables businesses of all sizes to launch mobile apps and websites that make ordering online a real business growth engine, and provides flexible payment options that fit in any model.