OutPoint, a Toronto, Canada-based automated media mix modeling (MMM) platform provider, raised USD$1.2M in Pre-Seed funding.
The round was led by Tuesday Capital and MGV with participation from Entrepreneur First and Mistral Venture Partners, and angel investors Andrew Macdonald, Soso Sazesh, Charlie Feng and Farhan Thawar.
The company intends to use the funds to expand its business reach and grow its hiring efforts, especially in its Research and Engineering functions.
Founded in January 2021 and led by Rob Palumbo, CEO, and Sean Billings, CTO, OutPoint provides a data science and media mix modeling (MMM) platform that empowers high-growth B2C brands to improve marketing budget allocation and maximize growth efficiency. Its predictive models recommend how much to dial-up or dial-down ad spend across channels and offer a roadmap for unlocking future growth.
The company’s sales and partnerships efforts are led by Erika Fabian, a sales leader with 10+ years of media industry experience in content development and advertising.
FinSMEs
22/11/2021