Nudge Raises USD$10M in Pre-Series-A Funding


Nudge Inc., a Tokyo, Japan-based credit-card provider, expanded its Pre-Series-A funding round.

The new backers were Insignia Ventures Partners and Sony Innovation Fund. The round, which brought the total amount raised to $10m USD, was led by Spiral Capital and Headline Asia with participation from existing investor Genesia Ventures and founder Takashi Okita.

Founded in 2020 and led by Takashi Okita, CEO, Nudge launched its credit card service in September 2021 providing customers with the ability to support their favorite sport teams, artists, or creators. With every purchase, a portion of the transaction fee goes to a participating team, artist, or creator. With a growing list of options, the varied list includes a mixed martial arts champion, local basketball teams, and a Japanese music diva – just to name a few.

The company now plans to further expand the card service and its existing services as the company works towards becoming a challenger bank and developing plans to expand into other domains including NFTs, BaaS and future expansion to overseas markets.