Mediafly, a Chicago, IL-based sales enablement technology provider dedicated to interactive presentations, content management, and value-based marketing and selling experiences, secured $10m in additional growth funding.
Backers were not disclosed.
The company will use this funding to further invest in its interactive content, value selling and revenue intelligence capabilities, grow its customer success and Presentify teams.
Led by Carson Conant, CEO and founder, Mediafly is a sales enablement and content management technology platform that creates interactive, value-based selling experiences powered by content and analytics. Using its technology, revenue teams at companies including PepsiCo, Disney, GE Healthcare, and Sealed Air deliver custom and interactive content that engages buyers in every interaction.
Beyond value-enablement and interactive content, the company is investing in revenue intelligence to help customers break down organizational silos, and aggregate and understand data that can help all revenue teams from marketing to sales to customer success achieve their common goal of revenue growth. In doing so, Mediafly customers will now be able to track multi-channel buyer engagement from the first visit to a seller’s website to the sales meeting to post-sale, all within one platform.
In addition to these efforts, the company is also evolving its underlying ValueStory Tool Builder solution to build progressive capabilities for value selling.