MarketDial, a Salt Lake City, UT-based analytics platform for in-store experimentation, received a growth investment of undisclosed amount.
The round was led by Crosslink Capital and Finistere Ventures with participation from Peterson Ventures and Kickstart Seed Fund.
The amount of the deal was not disclosed.
The company intends to use the funds to accelerate investment in its technology platform and data-science expertise.
Led by Morgan Davis, CEO and co-founder, MarketDial empowers organizations to scale statistically valid A/B testing through a user-friendly interface. The platform helps users design and analyze in-store tests to validate business outcomes in a variety of business verticals including retail, grocery, convenience store, restaurant, CPG, financial services, and healthcare. Clients use the platform to test business initiatives related to pricing, promotions, real estate, labor, and category management at over 100,000 physical locations across the globe.