Magnify, a Seattle, WA- and Bend OR-based post-sales orchestration startup, raised $6M in Seed funding.
The round was led by Madrona Venture Group, Decibel Partners, as well as Bill Richter, CEO of Qumulo; Christal Bemont, CEO of Talend; Elissa Fink, former Tableau CMO; Jon Gelsey, former Xnor and Auth0 CEO; Will Arora, CTO of Assurance, and others.
The company intends to use the funds to build its team, particularly in engineering, product, and data science.
Led by Joshua Crossman, CEO and founder, Magnify provides a Post Sales Orchestration platform that uses AI and Machine Learning to optimize and automate the enterprise software customer experience. It is a no-code tool that integrates with existing customer experience products such as Gainsight, Salesforce, Marketo, Pendo and more.
The company has already begun testing with early customers and will be making the product generally available in the coming months.
Magnify was incubated at Madrona Venture Labs and partnered closely with Madrona managing director and former Concur CEO Steve Singh, to develop the concept.