LTK Raises $300M; Valued At $2 Billion

LTK (formerly rewardStyle and, a Dallas, TX-based global influencer marketing platform, raised USD300m in funding at a valuation of $2 billion.

SoftBank Vision Fund 2 made the investment. Upon the closing of the transaction, Angela Du, Investment Director at SoftBank Investment Advisers, will join the company’s board of directors, which includes the founders, as well as directors from Maverick Ventures and Bonanza Capital.

The company intends to use the funds to hire across the entire organization to accelerate growth of its three-sided technology platform with new products for creators, brands and shoppers and to scale its international presence.

Founded in 2011 by Amber Venz Box and Baxter Box, LTK is a large global influencer marketing platform for lifestyle creators, powering their universal LTK Creator Shops™. More than 5,000 retailers employ the LTK Brand Platform for performance-driven campaigns, paid collaborations and content licensing, and invested more than $1 billion in influencer marketing through the LTK platform by summer 2021. Shoppers purchase more than $3 billion in fashion, beauty, fitness, home and lifestyle products annually on the LTK platform and app. The company has teams in the UK, Brazil, France, Germany, Australia, China and South Korea and clients in more than 100 countries.