Cradlewise, a San Francisco, CA-based baby technology company that makes smart cribs for babies, raised $7m in seed funding.
The round was led by Footwork with participation from CRV and follow on from existing investors SOSV and Better Capital, as well as Katrina Lake (founder of Stitch Fix), Jeremy Cai (CEO of Italic), Dilip Goswani (CTO of Molekule) and Sonny Vu (ex-CEO of Misfit Wearables). In conjunction with the funding, Nikhil Basu Trivedi, co-founder & General Partner at Footwork, joined the board.
The company intends to use the funds to accelerate innovation and technology roadmap and grow their team with senior hires in marketing, operations and product.
Co-founded by Radhika and Bharath Patil, Cradlewise makes smart cribs with a built-in baby monitor that uses AI to learn the baby’s sleep patterns and adapts to changing needs.
Cradlewise currently ships to anywhere in the US directly via cradlewise.com. Plans are also underway to expand availability through other e-commerce websites in 2022. The company maintains offices in both the San Francisco Bay Area, California and Bangalore, India.