Content Llama Raises €2.5M in Funding

12/08/2020 Content Llama,  Photo:Andrew Downes
L-R_Joleen Looney, co-founder & CCO and Karina Kelly, co-founder & CEO, Content Llama (12/08/2020 Content Llama, Photo: Andrew Downes)

Content Llama, a Donegal, Ireland-based data technology company, raised €2.5m in funding.

The round was led by Elkstone Partners and The Western Development Commission.  

The company intends to use the funds to:

  • further expand its presence globally,
  • broaden its reach to potential customers, and
  • create up to 20 new positions within the next year, which will include roles in product engineering, customer success and business development.

Co-founded by Karina Kelly and Joleen Looney in 2019, Content Llama uses its proprietary Content Configuration Technology platform to automate the collection, configuration and delivery of multi-source product content for e-commerce retailers and in turn connects brands and retailers in a meaningful way. The company collaborates with over 3,600 global brands to configure content at scale for clients such as Walmart, Aer Rianta International, and Lifestyle Sports and expect to expand on this in the future as the business continues on its successful growth trajectory.

Content Llama currently employs 42 people including 14 full time and 2 part time staff in Ireland with the remaining employees based in countries such as Ukraine, Portugal, The Netherlands, South Africa and Spain. The company will focus on international clients, particularly in the United States from its Chicago base as it heads into 2022.