Adludio, a London, UK-based adtech company focused on mobile advertising, raised £4m in funding.
Mercia made the investment.
The company intends to use the funds to accelerate growth in the US and internationally.
Founded in 2015 and led by Paul Coggins, CEO, Adludio delivers creative campaigns that make full use of mobile phone features and deliver guaranteed results for brands and advertising agencies. The company analyses data gained through numerous previous campaigns to understand how mobile users engage with advertising and inform creative decisions, and has also developed its own technology to ensure ads are delivered in the best place at the best time. Clients include blue chip brands such as Jaguar Land Rover, Nike, Microsoft, Chanel and LVMH.
The company currently employs around 60 staff worldwide and has existing offices in London, Hong Kong, Taipei and Singapore, New York and Los Angeles. Over the past 12 months it has also established a presence in other US cities including Chicago, Atlanta and Detroit.