Troop Raises $8M in Series A Funding

Troop

Troop, a London UK-based person meetings startup, raised $8M in Series A funding.

The round was led by Madrona Venture Group with participation from Epic Ventures, Conexo, All Iron, Plug and Play, Travel Tech 1 – Top Seed Labs, and Founders Factory. It was also supported by travel industry leaders including Trivago founder, Rolf Schromgens; former Egencia president Rob Greyber; former Uber COO, Barney Harford; and former SAP Concur Presidents Jim Lucier and Mike Eberhard.

The company intends to use the funds to build out the booking and expense functionality and accelerate the adoption of its meetings management platform.

Led by Dennis Vilovic and Leonard Cremer, Troop provides a platform that makes organizing in-person meetings easy for anyone mitigating risks, saving costs and reducing carbon footprint. The system presents a menu of options of locations for in-person group meetings. Meeting organizers can use the dashboard to visualize and aggregate data to make quick and informed decisions about group travel and collaborate with co-workers and participants.

The company has incorporated in the US as part of the financing. Steve Singh, who is also an investor in and Chairman of Spotnana and Center, will join Troop’s board of directors and serve as Chairman.

FinSMEs

01/10/2021