Safewill Raises $3M in Series A Funding

Safewill, a Sydney, Australia-based online platform for end-of-life planning, raised $3m in Series A funding.

The round was led by Westpac’s Reinventure Fund.

Founded in 2019 by Adam Lubofsky & Dan Bennett, Safewill provides an online end of life platform, servicing thousands of Australians every month to help them protect their family and safeguard their life’s work.

The company intends to use the funds to expand its workforce beyond 50 employees, and its geographic footprint, adding customers across smaller cities and rural Australia, further develop its product and broaden end of life services, including digital powers of attorney, professional executor services, and its own law firm to provide fixed-fee and accessible end of life legal services, and funerals.