Rally Raises $6M in Seed Funding

Rally Commerce

Rally Commerce Inc., a Portland OR-based headless, one-click checkout solution for digital merchants, raised $6M in Seed funding.

The round was led by Felix Capital, Rainfall Ventures, Long Journey Ventures, Afore Ventures and Commerce Ventures, investors with deep e-commerce expertise who have collectively backed Affirm, Mirakl, Farfetch, Forter, Webflow and Robinhood.

The company intends to use the funds to upgrade the e-commerce buying experience and build a decentralized e-commerce ecosystem.

Led by Jordan Gal, CEO, Rally provides an headless e-commerce ecosystem that combines headless commerce technology with Web3 principles to put merchants in full control over their tech stack and increase revenue.

The team behind Rally previously built CartHook, a checkout solution which processed nearly $3 billion in sales. After scaling, the team is now launching Rally whose checkout is an optimized, platform-agnostic solution that unifies headless frontend and backend technologies.

To serve merchants, the checkout solution is fully-optimized and securely vaults customer data for one-click checkout. Shoppers provide their payment information once and then easily check out with one click on any site in the Rally network. Merchants can also make “post-purchase” offers after the initial checkout page. Rally is actively building out backend and frontend integrations to support its holistic headless vision.

The company also plans to build out its Web3 feature set to coordinate with an ecosystem of contributors.

Rally is currently in an early access period and has a limited number of merchant spots available.