Plum Life Raises $2.45M in Seed Funding

Plum Life, a Warren, N.J.-based digital platform to sell life insurance, closed a $2.45M seed funding round.

The round was led by Sonostar Ventures.

The company intends to use the funds to continue to grow its operations, enhance the platform, and expand sales through targeting advisor outreach and partnership development.

Founded in 2020 by Manish Bhatt, CEO, Sanjay Mehra, CAO, Amir Weiss CIO, and Rahim Rajpar, CMO, Plum life leverages its proprietary technology platform powered by Machine Learning, behavioral science, AI and Swiss Re’s Magnum to offer an agent-only digital experience designed to simplify the entire process of selling life insurance from quoting to application to issue.