mParticle, a New York City-based customer data infrastructure company, raised $150m in Series E funding.
The round was led by Permira’s growth fund with participation from the existing investor base and new backers including former Adobe CFO Mark Garrett and New England Patriots All-Pro punter Jake Bailey. With the round, Daniel Brenhouse, Principal at Permira, will join the mParticle Board of Directors.
The company intends to use the funds for the continued global go-to-market expansion, as well as R&D investment.
Led by Michael Katz, CEO, mParticle enables businesses to manage the growth of data volumes moving to and from sources, systems, API’s and applications. Using a single API, developers, product managers and marketers can manage customer data along the entire product and customer life cycle while also addressing challenges such as data quality and governance. Additionally, mParticle accelerates the time to value realization by facilitating real-time syncing of customer data to over 300 analytics and marketing APIs.
Customers include household brand names such as NBCUniversal, Giant Eagle, Route, Airbnb, Drybar, Dave and Buster’s and hundreds of other brands.
The company also has offices in San Francisco, Seattle, Sydney, and London.