Lovevery, a Boise, ID-based early childhood brand, raised $100M in Series C funding.
The round was led by TCG, with participation from existing investors the Chan Zuckerberg Initiative, GV (formerly Google Ventures), Reach Capital, and SoGal Ventures.
The company intends to use the funds to further expand internationally, accelerate growth across digital, and continue to build out its content platform for parents, including its app and a library of e-courses.
Led by Roderick Morris, President, and Jessica Rolph, Cofounder & CEO, Lovevery provides an early learning system (The Play Kits) that supports families with stage-based play essentials for children and multi-channel content for parents. The app provides parents and caregivers with support, including activity ideas, digestible research, live expert Q&As, and other resources tailored to a child’s developmental stage.
At launch, the app is available on iOS in the App Store and serves Play Kits subscribers with children ages 0-12 months. It will continue to expand to include more years of early life, as well as other features including e-commerce integration, digital-only subscriptions and integration with the company’s other parent learning resources.
Today, Lovevery has over 220,000 active subscribers to their flagship Play Kits program and has shipped over 1 million Play Kits in the past 12 months.