Joyned, a Jerusalem, Israel-based SaaS platform for retailers to provide social shopping experiences directly to their consumers, raised $4m in seed funding.
The round was led by Arthur Stark, Yair Goldfinger, and Rafael Ashkenazi.
The company intends to use the funds to expand its U.S. presence and scale its business to help meet the demand for its product among fashion, travel and consumer electronics retailers.
Led by Jonathan Abraham, CEO, Joyned is a social marketing platform that allows merchants to capture and grow their customers through social media on their own sites, reducing reliance on third-party social media platforms, and generating unique customer insights through real-time analyses of shopping behavior. With Joyned, online retailers can offer their customers a way to connect, share ideas and complete their paths to purchase, while providing shoppers with the ability to shop collaboratively on their favorite ecommerce and shopping sites.