Instoried Raises $8M in Funding

Sharmin Ali, CEO & Founder, Instoried
Sharmin Ali, CEO & Founder, Instoried

Instoried, a Bengaluru, India-based AI-powered pre-publication sentiment analysis tool that enhances content performance in real-time, raised $8M in funding.

The round was led by Pritt Investment Partners and 9Unicorns with participation from Mumbai Angels, Venture Catalysts Angel Fund, SOSV and a few HNIs.

The company intends to use the funds to further strengthen the tech stack, enter newer geographies and expand the team and operations.

Founded in 2019 by Sharmin Ali, with Sutanshu Raj joined as CTO and was later co-opted as a co-founder, Instoried provides an AI-powered content enhancement platform that predicts content performance and adapts copy to ensure audience engagement. The system uses OpenAI’s GPT-3 technology along with in-house built proprietary AI to enable enterprises to reach their optimal content goals. The product offering includes both content evaluation and creation, some of the features being short form content generation, emotional quotient analysis, grammar check, plagiarism check, headline analysis, tonality check and panel testing. This leads to boosting engagement and increasing content productivity, all in real-time using AI. Instoried has built web apps and APIs to help integrate the tool onto any platform and it sells licenses of the tool.

Using Bandler’s neuro-linguistic programming (NLP) approach as a foundation, Instoried has tagged millions of lines of text with emotion and tone across all types of genres including business, health, politics and social media. The startup’s team of in-house linguists then annotate the text for context and semantics, providing the essential human understanding of tone from which their proprietary AI can learn. The tool can analyse content of any type or length to determine whether it is ‘any good’ insofar as it will achieve the goals of the content writer. Where content needs improvement to achieve these goals, Instoried provides real-time instructions for enhancing the copy to achieve optimal results.

Instoried has previously raised $2M from investors including SOSV, Artesian Investments, Mumbai Angels, 9Unicorns, Venture Catalysts, Rockstud Capital.