Humanising Autonomy Raises $11M in Series A Funding

Humanising Autonomy

Humanising Autonomy, a London, UK-based behaviour AI company using modular, low-power computer vision technology to ethically understand and predict human behaviour, raised $11m in Series A funding round.

The round, which brought the total capital raised to $17m, was co-led by Beacon Capital LLP and Emellience Partners, the strategic investment arm of Nihon Unisys Group, wirh participation from Anthemis Group, Global Brain Corporation, Synapse Partners, Amplifier, Aken Capital and Guy Hands, founder and chairman of Terra Firma Capital Partners.

The company intends to use the funds to accelerate its cloud-based deployment into additional industries and geographic markets, to scale the use of its Behaviour AI platform to inform business decision-making processes that use data captured from cameras, and to expand its diverse team across Europe, Asia and North America.

Led by Maya Pindeus, co-founder and chief executive officer, Humanising Autonomy provides a technology platform that can accurately and ethically understand and predict the way humans behave to offer insight, both in real time and for historical analysis, to enable customers make smarter business decisions. Since partnering with chip manufacturers such as Ambarella and launching new cloud-based products in 2020, the company has rapidly expanded the application of its GDPR-compliant software. Humanising Autonomy is set to launch products for advertisement effectiveness, smartphone applications, and construction and warehouse safety in 2022. It will also expand its existing offerings within the automotive and dashcam industry, where the software can alert drivers in real-time of potential safety incidents and inform fleet management systems of risky driving situations.