Grin, a Sacramento, Calif.-based creator management platform for direct-to-consumer (DTC) brands, closed a $110m Series B funding.
The round was led by Lone Pine Capital with participation from BOND, a host of top content creators like Danielle Bernstein (of WeWoreWhat), Devon Levesque, The Chainsmokers, and others in addition to existing investors like Imaginary Ventures. Grin has added Jay Simons of BOND as a Board observer.
The company, which is now valued at $910m, intends to use the funds to continue growing its executive leadership team, expand into international markets and continue working toward its vision of building the infrastructure for the creator economy.
Led by Brandon Brown, CEO, Grin provides a Creator Management platform that enables brands to form close relationships with every creator they work with, including influencers, affiliates, athletes, celebrities, traditional content creators and customers. In addition to empower DTC brands, Grin is also working to solve problems for creators with a suite of tools covering finance, communications, and more.
Thousands of the world’s fastest-growing brands – including SKIMS, Warby Parker, Allbirds, Mejuri, and MVMT – use it.