Gradient Works, an Austin, TX-based provider of a platform that automates rules of engagement to help CROs increase revenue velocity, raised $2m in seed funding.
The round was led by Integr8d Capital, with participation from Valley Oak Investments and New York Technology Capital Partners, as well as unnamed sales leaders. In conjunction with the funding, John (JR) Reale, Managing Director of Integr8d Capital, joined the board.
The company intends to use the funds to continue to invest in building the team, including the addition of Lily Youn to lead new business growth.
Started by Hayes Davis and Jenn Deering Davis, founders of Union Metrics, Gradient Works has also announced the public availability of its first product, Gradient Works Assignment, which automates rules of engagement to allow CROs to route leads, assign opportunities, and allocate customer accounts, ensuring efficient execution across the entire customer lifecycle.
Customers already include Upwork, WordPress VIP, Parse.ly, Pathwire, GoCardless, Luma Health, and more.