Embrace, a Culver City, Calif.-based observability and data platform built exclusively for mobile, raised $45M in Series B funding.
The round was led by New Enterprise Associates with participation from existing investors Greycroft, AV8, and Eniac, and founders from PagerDuty, Sendbird, LogDNA, Scopely, and TestFlight.
The company intends to use the funds to continue to expand operations and launch its product, Data Intelligence.
Led by Eric Futoran, CEO, Embrace provides an observability and data platform built for mobile. With it, teams proactively uncover, prioritize, and instantly solve issues before they affect a business’ bottom line. Its first products built on top of this platform are Observability and Resolution, which engineering teams use to proactively uncover, prioritize, and instantly resolve any business-impacting regression.
With Data Intelligence, organizations can now make their mobile data accessible and actionable by their BI and Data Science teams. With full visibility into all of their mobile user experience data, a company’s engineering, product, and marketing teams can make informed, data-driven decisions around their marketing campaigns and product features to drive business value across retention, revenue, and adoption.
Embrace works with over 100 organizations worldwide including many global brands, such as Hyatt, GOAT, Apprentice, Cameo, and TextNow.
FinSMEs
21/10/2021