Data Skrive, a Seattle, WA-based sports betting and iGaming content automation platform, completed a Series A financing round of undisclosed amount.
The round was led by Bettor Capital, with participation from existing investors. In conjunction with the funding, Data Skrive announced the appointment of Jake Kleiner, an Investment Partner at Bettor Capital, to its Board of Directors.
The company intends to use the funds to make important investments in Engineering and Product, expand internationally, and enable customers to accelerate monetization through the platform.
Led by Brad Weitz, CEO, Greg Bennett, Co-founder and Board Chairman, and Jordan Nilsen, CMO, Data Skrive is a global provider of sports, and sports betting (which is now legal in 22 states,) content which leverages a patent pending platform to automate the entire production process by converting raw data into actionable content optimized to client goals. It automates each aspect of content marketing from researching the topics of interest to optimizing performance for a given goal. Every piece of content is unique and formatted for distribution channels like web, voice, native apps, OTT, search, social, email, or SMS.
The company currently generates media-rich content for some of the world’s largest media publishers. Over the past year, Data Skrive’s client base has grown to include industry leading sportsbooks, and premiere brands like The Associated Press, Catena Media, ESPN, Sports Illustrated, and USA Today, enabling them to capture market share and drive acquisition costs down while surfacing new revenue opportunities with increased velocity.
Bettor Capital is an early-stage venture firm focused on the real-money, online gaming opportunity. They are focused on investments primarily within the B2B enterprise software supply chain that power the digital gaming ecosystem.