CRM&BONUS Raises Over R$280M in Funding

CRM&BONUS, a Sao Paulo, Brazil-based full service giftback platform, raised over R$280m (USD50.71m) in funding.

The round, which valued the company at R$1 billion (USD181m), was led by the SoftBank Latin America Fund, Riverwood Capital, Igah Ventures and Volpe Capital.

The company intends to use the funds to continue to expand operations and its business reach.

Founded in 2018 by Alexandre Zolko (CEO), Luiz Fernando Dias Guedes (COO) and Eduardo Luis dos Santos Vieira (CTO), CRM&BONUS is a platform that allows real-time control of giftback delivery to consumers, making it possible to measure the increases in billing and customer retention. The giftback platform has 15 modules, such as Authenticated Loyalty, Member Get Member (MGM), Relationship Rules, Mass Reactivations, B2B Bonus, NPS and others.

Currently, the solution serves more than 12,000 physical stores and e-commerce companies in Brazil and Portugal, with renowned clients such as Ambev, Arezzo, Vivara, Itaú, Adidas, L’Occitane, Alpagartas, MadeiraMadeira, Grupo Soma and Chilli Beans.