C3 Raises $10M in Funding

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C3, a Miami FL-based food-tech platform, raised $10M in funding.

The round was led by Lurra Capital AG.

The company intends to use the funds to accelerate growth and expand operations, and infrastructure within its digital restaurant brands, ghost kitchens, and bricks-and-mortar culinary centres.

Led by Founder and CEO, Sam Nazarian, C3 (Creating Culinary Communities) provides food service industry players with simultaneously, systematically and broadly bringing together technology, underutilized retail, hotel and kitchen spaces. C3’s array of culinary brands coexist for the food & beverage industry by capitalizing on rapidly evolving customer preferences through C3 established shared kitchens.

C3 operates more than 250 digital kitchens and has developed 40 restaurant brands, each generating an estimated additional $1 million per outlet. These include Umami Burger, Sam’s Crispy Chicken, Kumi, Krispy Rice inspired by chef Katsuya Uechi, Cicci di Carne by globally renowned butcher Dario Cecchini, El Pollo Verde by chef Dani Garcia, Sa’Moto with chef Masaharu Morimoto, In a Bun, Plant Nation and more.

Lurra Capital Founder and CEO Tyron Birkmeir, and deal partner Giovanni Agostinelli, joined the C3 Advisory Board, alongside existing members Ron Burkle, Egon Durban and Greg Mondre of Silverlake Capital, Ari Ojalvo of REEF Technology, David Simon of Simon Property Group, JJ Dudum of Discovery Land Company, and Sofia Vergara amongst others.