Becky Personality Juice Raises $1.5M in Series A Funding

Becky Personality Juice, a Scottsdale, AZ-based hard seltzer brand, secured $1.5m in Series A funding.

The raise was led by Bustamante & Co.

The company intends to use the funds for national distribution by Q1 2022 starting with California, Florida and New York.

Becky Personality Juice came to life earlier this year in January 2021 as the brainchild of

Founded in January 2021 by CMO Eric Burdick and COO Sheldon Wiley, Becky Personality Juice is currently available in all BevMo and Total Wine stores in Arizona and the Nashville and greater Tennessee area through its distribution partner, Lipman Brothers. The brand has just partnered with alcohol distributor Southern Wine & Spirits, which will take the product nationwide in the coming months.

The company also plans to actively pursue about $5 million more in funding in the next 12 months in order to accomplish all we plan to do with the brand, including international distribution.