Alembic, a San Francisco, CA-based provider of a platform that provides a source of information to marketing teams, closed a $5.2m round, bringing total funding to date to $9m.
The round was led by KB Partners and OCA Ventures.
The company intends to use the funds to accelerate sales growth and innovate its platform.
Led by Tomás Puig, co-founder and CEO, Alembic provides a platform which acts as a source of information to marketers and marketing executives. This information includes the vast insights needed to invest their marketing budgets intelligently and remain competitive in business environments. Its marketing conversion and event correlation system (MCEC) represents a method for collecting, analyzing, reconstructing, and correlating data. AI-driven technology gives marketers the ability to forecast conversions and transactions for the next quarter – instead of constantly looking back.
Alembic begins by auto-ingesting data directly from numerous channels, including web and mobile-app traffic, the top social networks, user-generated sites, news outlets, and sources of transaction and conversion data. The platform stores the extracted information and then proprietary algorithms analyze, normalize, and classify the data before adding context. The system finally transforms and displays it into instantly understood intelligence that enables informed, rapid decision-making.