Zeotap, a Berlin, Germany-based customer data platform provider, raised $11M in extension to its Series C funding.
The latest round was led by Liberty Global Ventures with participation from Richard Pennycook CBE (former CEO of the Co-operative Group).
The company intends to use this funds to continue to expand its business reach.
Led by Daniel Heer, Founder and Chief Executive Officer, Zeotap provides a Customer Data Platform which empowers brands to unify, enhance and activate customer data cookieless, while putting consumer privacy and compliance to the center. The company recently announced the launch of Predictive Audiences, which enables users of Zeotap’s Customer Intelligence Platform to create and activate machine-learned segments without needing data science expertise.
Zeotap, which is also the founding member of ID+, a universal marketing ID initiative, currently works with over 80 of the world’s top 100 brands, including DER Touristik, P&G, Nestlé and Virgin Media.