UPshow, a Chicago, IL-based in-venue entertainment and marketing platform that develops interactive digital TV networks, closed a $10m venture debt facility led by Espresso Capital.
The company will use the funds to make strategic investments in its product development and go-to-market engine.
Founded in 2015 and led by CEO Adam Hirsen, UPshow is a marketing and engagement platform for out of home venues that delivers hyper-targeted marketing and interactive entertainment alongside a suite of analytics tools. The company has created an in-venue network that drives customer and employee behaviors and engagement directly from their mobile devices using hyper-relevant and immersive content.
Enterprise businesses in the hospitality, entertainment, fitness and healthcare industries use UPshow’s plug-and-play technology to create brand engagement and maximize profitability and efficiency.
UPshow is currently progressing pilot programs with Burger King, Buffalo Wild Wings, and Dunkin Donuts.
UPshow now reaches audiences through more than 25,000 screens in businesses around the world.
FinSMEs
30/09/2021