Toya, a Tel Aviv, Israel-based female-founded gaming studio, raised $4m in funding.
The round was led by Drive by DraftKings, with participation from Remagine Ventures and Powerhouse Capital, as well as 1Up Ventures, early Roblox investor Craig Sherman, and NFL legend Eli Manning. Simultaneously with the raise, Drive by DraftKings CEO and Managing Partner Meredith McPherron is joining Emily Greer and Anat Shperling on Toya’s Board of Directors.
The company intends to use the funds to enhance its current product offering, integrate new titles onto its platform and expand its hiring and partnerships efforts.
Led by Anat Shperling, Co-Founder and CEO, Toya leverages Roblox* to create inclusive games for girls and women that reflect equal opportunities, diverse characters, and more dynamic storylines across the gender spectrum. Miraculous RP: Quests of Ladybug & Cat Noir, developed by Toya and Zag Games, exceeded 200 million plays to date.
Founded in 2017, the studio has released 30 games.
*Used by 42.1 million users daily, Roblox is a global platform enabling people to explore, play and create.