Olsam Group Raises $165M in Series A Equity and Debt Funding Round


Olsam Group, a London, UK-based company which buys and scales e-commerce businesses, raised $165m in Series A equity and debt funding round.

The equity funding was led by Christian Angermayer’s Apeiron Investment Group and Elevat3 Capital. Alongside the equity raise, the debt financing round was led by North Wall Capital. 

The company will use the capital to acquire larger brands from global entrepreneurs seeking a reliable buyer with deep operational expertise for their companies, to expand operations team across its core markets and to continue investing in its proprietary operating tech platform, as well as deepen its brand IP and patent protection across multiple geographies, including China.

Co-founded by brothers Ollie and Sam Hörbye, Olsam is a technology-driven commerce company that acquires and operates top Amazon third-party and other D2C ecommerce brands at scale.

Prior to starting the company, the leadership team collectively started and sold multiple category leading FBA brands of their own. The team have over 20 years of FBA experience working specifically within Amazon’s marketplace team, managing thousands of international FBA brands, including some of the largest sellers in the UK and the EU. In addition, the team has been part of Amazon’s early operations teams supporting the roll out of Seller Fulfilled Prime, Pan EU FBA and Amazon Business (B2B marketplace).