Linnworks, an Austin, Texas-based commerce automation platform, received a majority growth investment from Marlin Equity Partners.
The amount of the deal was not disclosed.
The company intends to use the funds to scale its product capabilities and accelerate global expansion. Initial growth capital will be used to expand its product suite, advance its core platform, and develop deeper intelligence capabilities. The investment will also support Linnworks’ continued expansion in North America and Europe to further enable brands in these regions to maximize customer acquisition as omnichannel shopping continues to gain traction.
Founded in 2010 and led by CEO Callum Campbell, who will continue to lead the company’s day-to-day operations, Linnworks enables brands and retailers — from small-and-medium to large enterprises — to grow and connect their online selling channels, automate product listings, orders, and inventory management, and establish total commerce control. From product discovery to delivery, the company enables brands like Ford, Disney, and Reckitt to offer convenient customer experiences through the ability to sell wherever their customers are and manage their commerce operations in a centralized location.
Linnworks processes over $9 billion GMV each year globally.