Gruvi, a Denver CO-based line of non-alcoholic beer and wine, raised $2M in funding.
The round was led by Rockies Venture Club with participation from Maple Leaf Angels, Head and Heart Capital, several private investors and debt financing through BDC capital. Notable investors also included Phil Donne, previous CEO of Campbell Soup and Kellogg Canada, Rita Valois, previous CIO of Treasury Wine Estates and Jim Spatz, President of Southwest Properties. To support leadership and strategy, Phil Donne and Jill Holmstrom, Director of Innovation at SRG, will take on an active advisory role while Rita Valois will join Gruvi’s Board of Directors.
The company intends to use the funds to accelerate growth of the team, increase distribution and continue to invest in product innovation.
Led by Anika Sawni and Niki Sawni, Co-Founders, Gruvi provides a line of non-alcoholic beer and wine, which include NA Gruvi Secco Wine, Rosé Wine, Red Wine, IPA, Stout, Pale Ale and Lager with as few as 26 calories for the entire drink. It is now sold in 1,500 retail locations across the U.S., Canada and Australia including Total Wine & More, Whole Foods, BevMo, Safeway, Target and more.