Cresicor, a San Francisco, CA-based consumer packaged goods (CPG) trade promotion management (TPM) platform startup, raised $5.6m in seed funding.
The round was led by Costanoa Ventures with participation from Torch Capital.
This round of funding will be used to accelerate growth of the team and its product, sales, and software development.
Founded in 2017 and Alexander Whatley, CEO, Cresicor is building a platform to manage a company’s trade promotions. Specifically, the trade promotion management (TPM) software enables customers to:
- Plan Promotions, via an interface and workflow process that allows teams to create, track, and manage promotions, freeing up time;
- Analyze Promotions, via an analytics engine that maximizes spend effectiveness and improves accuracy of planning by comparing actual versus expected spend from the deal level all the way to total business.
- Improve Financial Reporting.
FinSMEs
13/09/202