Affinity, a San Francisco, CA-based relationship intelligence company, raised $80M in Series C funding.
The round was led by Menlo Ventures with participation from Advance Venture Partners, Sprints Capital, Pear Ventures, Sway Ventures, MassMutual Ventures, Teamworthy and ECT Capital Partners / Brian N. Sheth.
The company intends to use the funds to continue to:
- expand its sales and marketing reach into sectors such as investment banking, private equity, real estate and professional services, including accounting, management consulting and law firms, and
- deepen its engineering team to develop several new products that deliver relationship insights where dealmakers spend their working days.
Led by Ray Zhou, co-founder and CEO, Affinity is a relationship intelligence platform that empowers dealmakers in relationship-driven industries to find, manage and close more deals. With automated relationship intelligence insights and technology, the system enables leaders to drive deals, free themselves from data drudgery and ensure their teams can take action with confidence, knowing the context and history of every relationship. The Affinity platform, including Affinity CRM, is used by over 1,700 relationship-driven organizations around the world.