Wildfire Systems, a Solana Beach, CA-based financial technology platform, raised $15M in Series A funding.
The round was co-led by TTV Capital and QED Investors with participation from new investors B Capital, the George Kaiser Family Foundation, and Daher Capital, and existing investors including Mucker Capital, Bonfire Ventures, Moonshots Capital, and BAM Ventures.
The company intends to use the funds to expand the launch of its new white-label monetization platform.
Led by Jordan Glazier, Wildfire Systems provides a financial technology platform which enables enterprise partners to embed social commerce, rewards, and cashback offerings within their existing services. The company drives incremental revenue for merchants and enables enterprise partners to earn revenue from organic, everyday purchases and social sharing, while boosting customer retention, and loyalty. It serves over 30,000 online merchants including 1800-flowers, Dell, Macy’s, and Sephora.
Wildfire’s platform helps partners across a full spectrum of verticals, such as financial institutions, search engines, browsers, rewards services, telecom providers and device OEMs. The list of partners includes Acorns and Microsoft. Microsoft has integrated Wildfire coupons and cashback within the Edge browser and Bing search engine to empower people to make confident purchasing decisions, saving them both time and money. The company powers Acorns’ white-label desktop extension for Acorns Earn, its rewards program that allows customers to earn money from over 12,000 brands when they shop.
Founder and CEO Jordan Glazier is a former eBay executive who led the e-commerce pioneer’s three largest marketplaces. He was also previously the CEO of Eventful, a digital service connecting consumers with entertainment and local events acquired by CBS in 2014.