Whoop Raises $200M in Series F Funding at $3.6 Billion Valuation


Whoop, a Boston MA-based human performance company, raised $200M in Series F funding.

The round, which brought the valuation at $3.6 Billion, was led by SoftBank Vision Fund 2 with participation from IVP, Cavu Ventures, Thursday Ventures, GP Bullhound, Accomplice, NextView Ventures and Animal Capital. In conjunction with the funding, Kristin Bannon, Investment Director at SoftBank Investment Advisers, joined the WHOOP Board of Directors.

The company intends to use the funds to:

  • Invest in research and development to build the future of wearable technology,
  • expand hiring across engineering, data science and analytics,
  • acquire leading technology companies to evolve the membership offering, and
  • enter new markets through strategic international expansion.

Led by Founder and CEO Will Ahmed, Whoop provides a membership for 24/7 coaching to improve health via actionable feedback on sleep, recovery, and strain. The company’s membership comes with free hardware, a coaching platform designed to optimize behavior, and a community of high performers. Measurements include key health indicators like heart rate variability, resting heart rate, respiratory rate, and sleep staging.

Members include professional athletes, Fortune 500 CEOs, fitness enthusiasts, military personnel, frontline workers and anyone looking to improve their performance.

The company has more than 500 employees.