Upscribe Raises $4M in Seed Funding


Upscribe, a Los Angeles, CA-based subscription software for D2C ecommerce merchants, closed a $4m seed financing round.  

The round was led by Uncork Capital with participation from Leaders Fund and The House Fund, as well as Fahd Ananta, of Shopify Angels and Roach Capital and Laura Behrens Wu, co-founder and CEO of Shippo.

The company plans to use the funds to scale its team and expand its offerings, developing data-driven features that enable brands to optimize and grow subscriptions.

Founded in 2019 by ecommerce and B2B veteran Dileepan Siva, Upscribe enables subscription-first D2C brands to drive subscriber growth, reduce churn, and customize customer experience. Using Upscribe, brands can take proactive action against churn, allowing customers to skip shipments, swap products, and change order frequency with a click, text, or email. To further encourage retention, customers can make one-off changes to an upcoming shipment, from changing a shipping address when traveling or gifting a product. Brands can also grow subscribers by upselling products to customers throughout the subscriber lifecycle, from checkout to post-purchase.

Upscribe’s APIs give merchants the ability to fully customize the customer portal through native integrations with other best-in-class solutions like Klaviyo, Segment, and others. It also integrates into Shopify’s new Subscription API, empowering seamless checkout. While the company currently services Shopify merchants, it plans to expand and serve the next wave of subscription-first brands.

Customers include ecommerce brands like Athletic Greens, Four Sigmatic, and True Botanicals across multiple verticals, such as food and beverage; health and wellness; beauty and cosmetics; and home care.