Surfside Raises $4M in Funding

Surfside, a New York-based provider of a cannabis data activation platform, raised $4M in funding.

Casa Verde led the round and┬áKaran Wadhera, the firm’s Managing Partner, will join Surfside’s Board of Directors.

The company intends to use the funds to double its workforce, launch new services and bolster their self-service capabilities for dispensary owners, brands and ancillary businesses.

Led by Michael Blanche, Surfside provides a marketing platform that aggregates 1st party data across all customer touchpoints, allowing advertisers at cannabis brands and dispensaries to understand, target and measure how to influence current and future customers. Surfside’s┬áunderstanding of the cannabis consumer (purchase behavior, lifestyle, etc.), enables companies to target and influence in-market consumers based on their buying habits and near-market consumers based on their likely product and store preferences.

The past 12 months have brought on growth for the company, nearing 1,000 dispensaries and over 100 brands using the technology. The offering has also expanded to support the majority of point-of-sale, CRM, e-commerce, delivery and other customer-focused integrations for the purpose of data onboarding and sales attribution. The recent release of the Clean Room data source makes it possible for clients to securely handle data onboarding without compromising user privacy, through an interface and client side-encryption that ensures data is onboarded without ever sharing raw attributes, something unprecedented in the cannabis space.