SellerX Raises €100M in Funding


SellerX, a Berlin, Germany-based Amazon FBA aggregator of third-party e-commerce businesses, raised €100 ($118)m in funding.

The round was led by the Growth Fund of Catterton, with participants from Belgian investment company Sofina, as well as existing investors Cherry Ventures, Felix Capital, and 83North.

The company intends to use the funds to expand operations and its business reach.

Founded in September 2020 by Harvard Business School graduates Malte Horeyseck and Philipp Triebel with the backing of top investors, SellerX acquires and scales third-party Amazon FBA and other e-commerce businesses and grow them into esteblished brands. The company has already raised almost a quarter of a billion EUR in debt and equity, and has gone from zero to 250+ employees centered around hubs in Berlin, London, and Miami. It currently incorporates 30+ evergreen brands across diversified verticals.