Revel Raises $3.5M in Seed; Acquires The Woolfer

Revel, a San Francisco, CA-based community and event platform for midlife women, raised $3.5M in seed funding.

The round was led by August Capital with participation from Forerunner Ventures, Y Combinator, Maveron, Alexis Ohanian, Villi Iltchev, Chris Bennett, Elizabeth Weil, Andy McLoughlin, and Gordon Sween.

The company also acquired The Woolfer, a NYC-based social platform and website for women over 40. The newly integrated company, which will be called Revel, will become the most significant multi-platform community of women 40 +.

New Revel Homepage

Nina Lorez Collins, Founder of The Woolfer, will stay on as Chief Creative Officer of Revel.

When Revel launched in the San Francisco Bay Area in 2019, the platform allowed members of the community to self-organize in-person events with fellow members. The pandemic convinced Revel’s co-founders, Lisa Marrone and Alexa Wahr, to embrace virtual events sooner than planned, and by the end of 2020, Revelers were organizing more than 50 virtual events on the site each week, on topics ranging from a monthly Investment Club to a weekly Purpose & Age Conversation Group. Today the community is over 5000 members strong, largely based in San Francisco, Los Angeles, San Diego and Washington DC. Its acquisition of The Woolfer means doubling the size of their community and expanding their national footprint by adding women all over the country.

The fully integrated website is expected to launch in October as a one-stop destination for conversations and events and content for women over 40.