Omnilytics, a Singapore based fashion analytics and insights software provider, is to acquire and partner with Malaysian data labelling platform Supahands, in a deal valued at US$20m.
The acquisition of Supahands will help strengthen Omnilytics’ product offering. Now, Omnilytics will be embarking on an ongoing strategic acquisition drive to bolster its core functions and technological capabilities to charge its long-term growth.
Founded in 2014 and led by Mark Koh, CEO, Supahands is an end-to-end data labelling platform that develops training data to enable clients to launch and scale high-performing artificial intelligence applications for their business. The company’s global clientele includes online consumer marketplace Carousell, SaaS customer experience management platform Sprinklr, and retail solutions provider Badger Technologies. Investors include 500 Startups, Patamar Capital, Cradle Seed Ventures, and Axiata Digital Innovation Fund.
Following the acquisition, Koh will join the Omnilytics Board, taking on the role of Chief Strategy Officer as Omnilytics embarks on its accelerated growth plan for 2022.
Led by Kendrick Wong, CEO and Co-Founder, Omnilytics provides a proprietary Product Match solution that enables brands and retailers to compare the same or similar stock-keeping units (SKUs) across multiple platforms giving them valuable insights into how the market is pricing the same products. To date, the company counts emerging markets-focused e-commerce leader Global Fashion Group, Southeast Asia e-retailer Zalora, Australia’s fashion and sportswear online retailer The ICONIC, Uniqlo parent company Fast Retailing, South Africa’s retailer Mr Price, and Europe’s largest sportswear manufacturer adidas, among many others, as part of its global clientele.
The company has 70+ employees globally.
FinSMEs
30/08/2021