Liftoff, a Redwood City, CA-based global performance-based mobile app marketing optimization platform, and Vungle, a San Francisco, CA-based global mobile app discovery and enablement platform, have entered into a definitive agreement to combine.
The merger, which is expected to close at the end of September, will create one of the world’s largest independent and privacy-friendly platforms that fuels the entire mobile app growth cycle across user acquisition, engagement, monetization, and analytics.
Liftoff co-founder and CEO Mark Ellis will lead the combined company as CEO and Vungle CEO Jeremy Bondy will be assuming the role of President. The transaction follows prior majority investments from private equity funds managed by Blackstone in both Liftoff and Vungle. Blackstone will continue to actively support the combined company as the majority shareholder through this next phase of growth and innovation.
Liftoff and Vungle currently operate as complementary partners within the marketing ecosystem, each with proven track records of delivering innovative industry solutions. Its technology enables mobile app marketers to acquire and retain high value users at scale, by delivering more than two billion engaging ads each day across more than 550,000 mobile apps in more than 140 countries through advanced machine learning, prediction intelligence and creative optimization capabilities.
Vungle operates one of the largest and most diverse mobile monetization platforms, with over 100,000 direct SDK integrations across leading mobile app publishers and 15,000 individual content creators across its influencer marketing platform, in addition to a broad suite of strong capabilities across user acquisition, creative technologies, and content analytics
The merger will accelerate key growth initiatives for both companies and enable the combined company to continue to serve the industry with world-class solutions, fueled by market-leading product and technical innovation.
Liftoff is a complete mobile app marketing platform that helps companies acquire and retain high quality mobile app users at scale. The company uses prediction intelligence and unbiased machine learning to find engaged users at scale for mobile app marketers, creative testing to deliver the most engaging ad experience and a unique pricing model to optimize for LTV goals. The company has a global presence with offices in New York, San Francisco, Seattle, Berlin, London, Paris, Singapore, Seoul, and Tokyo.
Vungle is a guide for growth and engagement, transforming how people discover and experience apps. Mobile application developers partner with Vungle to monetize their apps through innovative in-app ad experiences that are inspired by insight and crafted with creativity. The company also has offices around the world in London, Berlin, Beijing, Tokyo, Seoul, Singapore, Los Angeles, New York, and Helsinki.
FinSMEs
25/08/2021