FullStory Raises $100M in Series D Funding

FullStory, an Atlanta GA-based digital experience intelligence (DEI) company, raised $100M in funding at $1.8 Billion valuation.

The round was led by Permira’s growth fund with participation from Kleiner Perkins, GV, Stripes, Dell Technologies Capital, Salesforce Ventures and Glynn Capital. In conjunction with the funding, Bruce Chizen, Senior Advisor at Permira and former CEO at Adobe, who has joined the FullStory Board. 

The company intends to use the funds to expand its business internationally and to further enhance its DXI platform across digital products, websites and mobile applications.

Led by Scott Voigt, founder and CEO, FullStory provides digital experience intelligence platform enables businesses to continuously improve their digital customer experience across sites and apps. The platform proactively surfaces actionable insights from billions of data points, helping thousands of companies, including Fortune 100 companies and the world’s most innovative consumer brands, make evidence-based digital improvements.

More than 3,100 customers in over 60 countries currently use FullStory.