FaZe Clan, a Los Angeles, CA-based digital lifestyle and media platform rooted in gaming and youth culture, received a strategic investment from Cox Enterprises.
The amount of the deal was not disclosed. Paul Hamilton, CEO of AEV, will become a strategic advisor to FaZe’s board of directors.
The investment extend the existing partnership between Cox Enterprises and FaZe Clan. Prior to this investment, FaZe Clan and Atlanta Esports Ventures (AEV), a joint venture between Cox Enterprises and Province, Inc., partnered to form Atlanta FaZe, a Call of Duty League franchise launched in 2019.
Led by CEO Lee Trink, of FaZe Clan is a gaming organization known for original content and an engaged global fanbase of over 350 million combined across all social platforms. It operates a roster of 85 influential personalities consisting of gamers, content creators and a mix of talent beyond the world of gaming, including NBA star Ben Simmons, Lebron “Bronny” James Jr and Lil Yachty. The organization’s esports division includes nine competitive teams in Call of Duty League (Atlanta FaZe), Fortnite, FIFA, PUBG, PUBG Mobile, Rainbow Six, VALORANT, Rocket League and CS:GO with dozens of world championship trophies among them. In addition, FaZe Clan has become a fashion and lifestyle brand through an inspired apparel line and limited-edition collaborations with partners including Champion, NFL, Manchester City FC, Lyrical Lemonade, Kappa, CLOT, LA Kings, and more.