DataMilk, a US-based artificial intelligence (AI) tool which autonomously optimizes E-Commerce websites to improve the customer experience and drive increased sales, raised a $1.7m in seed funding.
The round was led by big_bets, RTP Global, and Angel Invest, with participation from Matthew Freud and the founders of digital commerce platform VTEX.
The company intends to use the funds to expand its product offering across the globe as it takes on more employees to drive forward product development.
Led by Peter Szalontay, Founder, DataMilk uses AI to provide an accurate measurement of an E-Commerce store’s design efficacy while recreating the work of a dozen Google-level engineers, data scientists and designers to optimize a store and increase sales. Its proprietary AI algorithm finds variations of an E-Commerce store’s design, such as button sizes, colours, font, element order, and more to automatically generate thousands of different experiments that are launched across the site. DataMilk then observes the performance of these variations across various core cohorts of users and automatically launches the most engaging UI to generate increased sales.