Chalkline Raises $2.7M in Series A Funding


Chalkline (formerly Chalkline Sports), a Nashville, Tenn.-based B2B customer acquisition and retention platform for freeplay and real money games, raised $2.7m in Series A funding.

The round was led by Parlay Capital Holdings and Patrick Conroy with participation from Afshin Yazdian; Andrew Braitchouk, Group Finance Director at Sports Media Interactive; and Clay Travis of Fox Bet Live and Outkick. In conjunction with the funding, Greg Buonocore from Parlay Capital Holdings and Patrick Conroy joined the board of directors.

The company intends to use the funds to bolster product development and commercial momentum.

Led by Daniel Kustelski, CEO and Co-Founder, Chalkline is a provider of freeplay and real money games for operators and media companies. Its BettorGames platform delivers personalized, localized games at scale, focusing on state-level conversions and measurably engaging sports fans for both media companies and operator clients. With offices in Nashville, London and Johannesburg, the company has delivered 20,000+ unique games to 8M+ players globally.

Working with global sports betting operators and media companies, Chalkline powers freeplay and real money games for some of the most recognized brands in the industry, including Churchill Downs, Chive Media Group and JACK Entertainment.