Raises $98M in Series B Funding

cart, a Houston TX-based company providing end-to-end ecommerce services, raised $98M in Series B funding.

The round, which brought total funding since its launch eight months ago to more than $140m, was led by Oak HC/FT with participation from PayPal Ventures, Clearco, Raven One Ventures, G9 Ventures and prior investors Mercury Fund, Moonshots Capital, Valedor Partners, Arsenal Growth, as well as Sebastian Rymarz, CEO of Heyday, Phillip Krim, CEO of Casper, as well as executives at Discover Financial, Robinhood,, and Uber.

The company intends to use the funds to further strengthen its ecommerce-as-a-Service (ECaaS) integrated platform, which brings the entire range of ecommerce functions and continue acquiring solution providers. 

Founded in September 2020 and led by Omair Tariq, CEO, provides ecommerce solutions delivering a fully integrated and owned suite of software, expert services and infrastructure to scale businesses online. The company, which offers business solutions including online store software, digital marketing services, fulfillment services, financial services, and customer service capabilities, serves over 2,000 ecommerce brands with revenues increasing by more than 400% since the start of the year. Since launch, has acquired seven companies including — AmeriCommerce, Spacecraft Brands, and more recently DuMont Project, and Sauceda Industries.