Bluecore, a NYC-based retail technology company, closed a $125m Series E funding round.
The round – which brought total funding to more than $225m and its valuation at $1 billion – was led by existing investor Georgian with participation from existing investors FirstMark and Norwest, and new investor Silver Lake Waterman.
The company will use the funding to accelerate its ecommerce product development and investment in AI and analytics.
Led by Fayez Mohamood, CEO and Founder, Bluecore is a marketing technology company which aims to enable retail brands to personalize communications delivered to consumers through their email, ecommerce and paid media shopping experiences. Positioned at the core of retailers’ digital marketing stacks, the solution leverages first-party data to predict and execute on the exact experience a shopper should receive, across owned and paid digital channels, including email, ecommerce websites, and social media and search ads.
The company serves more than 400 brands, including Express, Tommy Hilfiger, The North Face, Teleflora, Bass Pro Shops, Jockey, NOBULL, 4ocean, Lane Bryant, Foot Locker, and hundreds of other brands.