Actual Veggies Raises $2.3M in Funding

Actual Veggies, a NYC-based maker of a veggie-only burger, raised $2.3M in funding.

Backers included Electric Feel Ventures, the venture arm of Post Malone’s management team, run by Austin Rosen, Big Idea Ventures, Rose Street Capital, pro-soccer player, and three-time FA Cup champion defender, Kieran Gibbs, and other strategic investors. Combined with its previous funding round from Big Idea Ventures and angel contributions, Actual Veggies has secured $2.8M in funding to date.

The company will use the new capital to expand its product assortment, invest in new equipment to streamline production and boost brand awareness through increased marketing efforts.

Founded in March 2020 by Hailey Swartz, Actual Veggies offers a line of veggie-only burgers. The four different varieties of its quarter-pound, chef-crafted veggie burger patties are made with only fresh, actual vegetables, grains, and a signature spice blend: The Actual Black Burger, The Actual Orange Burger, The Actual Green Burger, and The Actual Purple Burger.

The company is also working to expand offerings, including seasonal, limited-edition products, and more.